visual merchandising - Retail.

During my time as a designer for the CAFAM pharmacy chain in Colombia, I had the opportunity to lead visual merchandising projects encompassing various aspects of store design. From crafting store layouts and visual appearances both indoors and outdoors, to creating brand manuals, furniture, and promotional elements. Below, I'll showcase some of the projects I worked on, highlighting my focus on creating engaging shopping experiences consistent with the brand identity.

Here's my experience in store design, where I closely collaborated with advertising, production, and sales teams in a co-creation process. From taking measurements and drafting plans to designing furniture and defining sales spaces, my work encompassed space distribution for each store format. Using 3D visualizations, I created visual representations to ensure successful and satisfactory implementation of each new store.

cafam pharmacy

Animation aimed at demonstrating the management of advertising in a virtual pharmacy.

Here's a project presentation of an animated video to promote the products of the month, created using After Effects and Photoshop.

Here are some layout designs and promotional elements for the stores.

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